Integrating Your Web Site Into A Marketing Plan
A web site is a unique marketing tool because it is permanent and global. From the moment you purchase a domain name, it is yours and yours forever. No matter how many times you change your office address and phone number, your domain name will always be the same. Old business cards and letterhead become an eternal beacon to your business, if they contain your domain name. It is quite remarkable and a huge benefit for even the smallest of companies. «read more»

Building a Profitable Website
If you are reading this article hoping to get rich quick, well, sorry to disappoint you. Making money with your web site is no different than anything else. It takes hard work, time and some brainpower if you really want to reap large dollars from the Internet. Yet, for just a small investment, you can have a profitable web site. First, to make money with a web site requires having one. Contrary to popular belief, your site does not have to be fancy and expensive to be profitable. «read more»

Cloak and Daggers
Listing your email address in your website is a great idea. You want your email address prominently displayed so that clients, prospective clients and website visitors have an easy way to contact you. However, the advent of Spam makes this a little more complicated. Today, programs known as spam bots or spiders roam the information superhighway, randomly searching for email addresses posted on websites. Your websites - and your email addresses - are prime targets. «read more»